Johanna is an experienced creative patterncutter, designer and fit specialist. Specialised in lingerie, swimwear, beachwear and active sportswear. She has a BA (hons) degree in fashion from The University for the Creative Arts. Since 2006 she is the owner and CEO of Röda Tråden AB, a retailer/wholesaler specialised in high quality stretch fabrics and accessories.
At Röda Tråden Johanna mainly works in the atelier as a consultant offering services within design, product development, pattern construction, fabric sourcing and prototype & sample making. She runs a regular course in advanced bra construction and can be booked as a guest lecturer. Johanna is good at fabric consulting, design, fit, pattern cutting and technical drawings as well as an expert in sewing prototypes. She is confident in developing patterns from scratch and able to work hard and efficient with tight deadlines. She works in Adobe Illustrator, Adobe InDesign, Adobe Photoshop and Microsoft Excel and has basic knowledge of Gerber.
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